Shopper Research 101: Understanding Consumer Behavior and Insights
Keywords: Planogram – A detailed diagram or schematic shows the placement and arrangement of products on shelves and displays within a store. FMCG -“Fast-Moving Consumer Goods.” products that have a short shelf life, food, beverages, toiletries, cleaning products, and other everyday consumer items. A/B Testing – A/B testing, or split… Read More »Shopper Research 101: Understanding Consumer Behavior and Insights