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Unravel’s eye-tracking study on Heineken Beers

About the case study In this case study, we explore Unravel’s successful collaboration with RealEye (webcam, DIY eye-tracking platform), leveraging the platform to conduct a comprehensive study on Heineken beer. By harnessing RealEye’s advanced eye-tracking capabilities, Unravel uncovered valuable insights and enhanced its research methodologies. This article delves into the… Read More »Unravel’s eye-tracking study on Heineken Beers

RealEye at IIEX Europe Conference

This year we participated in the IIEX Europe Conference ( We had the pleasure of meeting many amazing people and talking with them about eye-tracking technology and neuroscience/neuromarketing research. Thanks to the organizers, speakers, and all participants for this great event – see you next time!