About the case study In this case study, we explore Unravel’s successful collaboration with RealEye (webcam, DIY eye-tracking platform), leveraging the platform to conduct a comprehensive study on Heineken beer. By harnessing RealEye’s advanced eye-tracking capabilities, Unravel uncovered valuable insights and enhanced its research methodologies. This article delves into the… Read More »Unravel’s eye-tracking study on Heineken Beers
In recent years online learning showed that despite the distance between students and lecturers, the process of studying may be equally successful. However, some research areas seem to be not replaceable in an online environment. Regarding conducting laboratory studies, the measurements were very limited during the pandemic. This evokes the… Read More »Webcam online eye-tracking @Universities
This year we participated in the IIEX Europe Conference (https://events.greenbook.org/iiex-europe). We had the pleasure of meeting many amazing people and talking with them about eye-tracking technology and neuroscience/neuromarketing research. Thanks to the organizers, speakers, and all participants for this great event – see you next time!