Research

Beata Lewandowska, Kasia Wisiecka, RealEye, SWPS 8 min read When COVID-19 appeared, many activities were brought online. This applies to learning – schools and Universities had to find a way to fulfill their task without meeting students in person. Most of them, like the rest of the world, started using… Read More »Research about Dynamics of visual attention during online lectures

Beata Lewandowska, Kasia Wisiecka, RealEye, SWPS 8 min read In the neuroscience and neuromarketing world, there was an increasing demand for measuring people’s attention level when they are being exposed to certain stimuli, i.e., to an advertisement. Attention is a cognitive process that tells us about somebody’s concentration and ability… Read More »Attention Measurement with Eye-tracking & K-coefficient

Kaunas University of Technology (KTU) KEEN team has launched an innovative concept called a temporary (pop-up) neuromarketing laboratory for science knowledge promotion activities. Pop-up digital neuromarketing lab is an entertaining and new activity for the students of all ages, enabled by KTU, KEEN team. Various digital tools such as digital… Read More »Leading eye-tracking innovation measurement in uncertain times: RealEye, KTU & KEEN

KTU is a leading Lithuanian university providing a wide range of studies and closely cooperating with business. The University provides studies of engineering, technologies, physical and social sciences, humanities and arts. The research groups working at KTU contribute to the global scientific knowledge by conducting cutting edge interdisciplinary research on… Read More »RealEye for Kaunas University of Technology

As part of the country’s first technological research university, the Lally School of Management uses a technology-driven business education to shape leaders who have the perspectives and experiences needed to meet the multifaceted challenges of the 21st century.We had a chance to interview Gaurav Jain, assistant professor of marketing at the… Read More »RealEye for Rensselaer Lally School of Management

With over 90 years of history, the educational institution was first established as Toyo Women’s Dental College, and it was later transformed into Toyo Women’s College. It became the present-day Toyo Gakuen University in April 1992 with the objective of providing rich educational experiences to cultivate individuals equipped with skills… Read More »RealEye for Toyo Gakuen University

PhD Candidate, Beata Lewandowska 7 min read + 2 minutes watching creative ads! In the world of advertising, one of the most crucial indicators of advertisement success is what emotions it evokes. Of course, it’s important for an ad to be noticeable and to draw consumers’ attention, but (especially for… Read More »Case Study Video Advertisement with Facial Coding

Beata Lewandowska, Customer Success Manager 6 min read Regardless if you’re a student, doctor or professor, every researcher values the power of data. The more data is collected, the more valuable are the study results. So there’s no need to explain to you why it’s always good to have additional… Read More »Why you should consider using eye-tracking insights in your thesis or scientific research (and how to use online, remote version)

Adam Cellary, Founder of RealEye 8 min read Billboards Are a $33.5 Billion a Year Industry Although digital marketing is all the rage these days, offline marketing and traditional advertising media are still forces to be reckoned with. According to Mikhael Marchenko, CEO and co-founder of StickerRide, “The Out-Of-Home (OOH) advertising… Read More »How Can You Know If Your Billboard is “Catchy” Enough to Generate Leads in Today’s Ever-Changing, Tech-Driven Market?