Keywords: Planogram – A detailed diagram or schematic shows the placement and arrangement of products on shelves and displays within a store. FMCG -“Fast-Moving Consumer Goods.” products that have a short shelf life, food, beverages, toiletries, cleaning products, and other everyday consumer items. A/B Testing – A/B testing, or split… Read More »Shopper Research 101: Understanding Consumer Behavior and Insights
Nowadays, everything is fighting for our attention. Social media, advertising, and much more are trying to keep us as busy as possible. Understanding how we direct attention to something is essential knowledge from the perspective of scientific research in marketing or education. The foundation of this type of research is… Read More »The Fascinating Science Behind Eye Tracking: How Our Eyes Reveal Hidden Insights.