PhD Candidate, Beata Lewandowska
7 min read + 2 minutes watching creative ads!
In the world of advertising, one of the most crucial indicators of advertisement success is what emotions it evokes. Of course, it’s important for an ad to be noticeable and to draw consumers’ attention, but (especially for video ads) emotions seem to be the key.
The image below shows the difference in the entertainment level of two Heineken advertisements. It’s clear that one of them brings more entertainment to viewers and this pretty clear that this insight can help a lot when planning a campaign.
How to discover those insights?
PhD Candidate, Beata Lewandowska
7 min read + 2 minutes watching creative ads!
In the world of advertising, one of the most crucial indicators of advertisement success is what emotions it evokes. Of course, it’s important for an ad to be noticeable and to draw consumers’ attention, but (especially for video ads) emotions seem to be the key.
The image below shows the difference in the entertainment level of two Heineken advertisements. It’s clear that one of them brings more entertainment to viewers and this pretty clear that this insight can help a lot when planning a campaign.