As part of the country’s first technological research university, the Lally School of Management uses a technology-driven business education to shape leaders who have the perspectives and experiences needed to meet the multifaceted challenges of the 21st century.
We had a chance to interview Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management.
Gaurav, why did you decide to move your eye-tracking research to the Cloud?
Due to the covid-19 pandemic it was not possible to conduct research in my lab. After reading about the camera-based eye-tracking, I was comfortable to move to web-based eye-tracking.
Why did you choose RealEye?
I searched for various companies and talked to a couple of them. Beata (from realeye) seemed to know about eye-tracking and she understood my issues immediately. Also, Adam was nice to be flexible as per my requirements. Thus, I chose realeye from the options I had.
How fast and handy was your integration with RealEye?
Very fast and convenient.
Assistant Professor of Marketing
Rensselaer Lally School of Management