Eye-tracking technology is a method of measuring and analyzing the movement of a person’s eyes. This technology is used in a variety of fields, including psychology, neuroscience, marketing, and human-computer interaction. In this article, we will provide a beginner’s guide to understanding eye-tracking technology.
Eye-tracking technology works by using a device, often mounted on a computer or other device, to track the movement of a person’s eyes. The device captures images of the eyes and uses software to analyze the movement of the eyes, including where the person is looking, how long they are looking, and how often they blink.
There are two main types of eye-tracking technology: remote and contact. Remote eye-tracking uses cameras and other sensors to track the movement of the eyes from a distance. Contact eye-tracking, on the other hand, uses sensors that are in contact with the eyes, such as those found in virtual reality headsets.
One of the main uses of eye-tracking technology is in the field of psychology and neuroscience. Researchers use eye-tracking to study how the brain processes visual information, such as how we perceive and recognize objects and how we make decisions. In marketing, eye-tracking technology is used to study how consumers interact with advertisements, websites, and other marketing materials.
In human-computer interaction, eye-tracking technology is used to study how people interact with computer interfaces and to design more user-friendly interfaces. For example, eye-tracking can be used to determine which areas of a website or app are most used and which areas are ignored.
Overall, eye-tracking technology is a valuable tool for understanding and improving human behavior and interactions. Whether you are a researcher, marketer, or computer designer, understanding the basics of eye-tracking technology can help you gain insight into human behavior and improve your work.